War on Cancer

Social campaign prepared by Platige Image, Saatchi&Saatchi IS For Foundation Alivia. The campaign consisted of animated film spots and a game for devices with iOS system. The innovative concept of the game allows to sympathise with certain people from Alivia foundation and “Skarbonka” program who battle with cancer and thanks to it cover the expenses connected with the treatment. This game marks the new directions and trends, expanding the possibilities to help through fun of choosing specific patients and supporting them in the battle with cancer through voluntary payment system for extra attributes in the game.

WAR ON CANCER - film spot
Agency
SAATCHI&SAATCHI IS
Creative Director
Michal Desowski, Kamil Majewski
Creative Team
Marta Frączek, Aleksandra Zalewska
Design Director
Rafał Nagiecki
Planner
Aleksandra Syrek, Marek Rosłan
Account Management
Małgorzata Łastowiecka, Agnieszka Górna
Producer
Magdalena Barszcz, Marta Gierej
Director (spot)
Karol Kołodzinski
DOP
Łukasz Żal
Production House
Dobro
Producer
Mateusz Kirstein, Karina Lempkowska
Post Production
Platige Image
Producer
Karolina Mann, Justyna Supernak
Lead CG: Mateusz Tokarz
Sound FX
Juice
Sound Design
Kuba Pietrzak, Michał “Jurgen” Jaroszewicz
Music
NOKO "Keep Me Away”
Client
Alivia Oncological Foundation, Agata Polińska, Bartosz Poliński
TAKE CANCER ON TARGET - film spot
Creative Director
Michał Desowski
Creative team
Marta Frączek, Aleksandra Zalewska
Account Managment
Agnieszka Górna
Illustrators
Daniel Baum, Anna Dudek, Alek Morawski, Monika Nikodem, Kasia Kruszewska,
Przemysław Truściński (Trust), Łukasz Poller, Rafał Nagiecki, Michał Murawski, Ernesto Gonzales
Case Director
Krzysztof Grudziński
DOP
Kajetan Plis
WAR ON CANCER game
Creative Director
Michał Desowski
Design Director
Rafał Nagiecki
Creative team
Marta Frączek, Rafał Nagiecki, Aleksandra Zalewska
Senior Copywriter
Marta Frączek
Producer
Marta Gierej, Magda Barszcz
Account Supervisor
Anna Borysewicz
Project Manager
Maria Gola
Design
Dawid Deptuła, Aleksander Bieroński, Artur Herc, Rafał Nagiecki
Motion Design
Anna Caban, Bartosz Morawski, Andrzej Lasocki, Radosław Skonieczny
Production House
Platige Image
Game Design: Tomasz Szpiner, Antoni Strzałkowski, Rafał Nagiecki
Music: Jan Sanejko
SFX: Genetix Publisher: 11 bit studios
Key visual Design/Art direction: Kamil Bugno, Rafał Nagiecki, Bartosz Morawski